:    Profile of California illustrator Peter Siu

Using a pen and ink to create the impression of classic metal-plate engraving, award-winning illustrator Peter Siu has left his mark on projects ranging from wine labels to travel posters. His technique blends a subtle sense of color with a delicate line; the result is a mixture of a timeless style and contemporary artwork. Designers, art directors and publishers throughout the country have commended his strong sense of design and versatility, admiring his ability to create a warm, striking image that engages their target audience. In the words of the late designer Rick Tharp, Peterís work ďhas a lyrical quality which is at the same time technically precise.Ē

Peterís highly successful freelance career began in San Francisco after his graduation from that cityís Academy of Art University. Committed to addressing every project with absolute professionalism and a passionate dedication to depicting his clientís vision, Peter quickly built a reputation for turning around exquisite final art, in meticulous detail, on a variety of subjects.

Not surprisingly, Peterís illustrations began appearing around the world in multiple formats -- packaging, identity, advertisements, publications, corporate annual reports, books and collateral materials. Over the years, his body of work has run the gamut of his myriad interests: calligraphy, landscape, figures, maps, conceptual, food/products, wildlife/animals, icons. Whatever the assignment, Peter accepts the challenge. ďPainting is my life,Ē he says, ďand I love to do still life and landscape painting when I can find the time.Ē

The New York Society of Illustrators, Printís Design Annual, and, most recently, AR100ís Annual , which reviews annual reports -- among other groups -- have singled out Peter for awards in various special categories.

Peter currently resides in Burlingame, California with his wife Millie, a professional pianist, his two children and their poodle-mix dog Oliver.



Most of Peterís works are pen & ink illustrations with an engraving or woodcut look. They are hand-drawn and colored before being scanned and converted into digital high resolution files.

Illustration projects go through four standard processes:
  1. Project discussion and overview with the art director/designer

  2. Signed contract from the client

  3. Preliminary pencil sketches with 2-3 revisions

  4. Final art. Any changes to the final completed art usually incur an additional fee beyond the initially agreed amount.


The final artwork is usually e-mailed or uploaded to designated sites. Large files may be burned on a CD and saved as a tiff file format.

To see his work in print, please contact him directly at psiu88@yahoo.com or call 650-692-1839 and some printed samples will be sent to your address.




AAA
Addison Wesley
American Bar Association
American Journalism Review
Bicycling Magazine
Building Magazine
Budget Travel Magazine
Bank of America
Bank of California
Benziger Winery
Chevron
Charles Krug
Disney
Del Monte
Dunewood Vineyards
Delta Airlines
East West Bancorp
El Paso History Museum
Fairmont Hotels
Field & Stream Magazine
First Maryland Bancorp
Fetzer Vineyards
Ford Motor
Foreign Service Journal
Getty Museum
Gallo Vineyards
Henry Weinhard
Harvard University Press
Harper Collins
Harcourt Brace
Hills Bros
Islands Magazine
Krusteas
Killianís Brewing
Lam Research
LA Times
J Lohr Winery
Morrison Restaurant
Manís Journal Magazine
Marriott Hotel
Mastercard
McGraw Hill
Noahís Bagel
Nabisco
Nissin Cup Oí Noodle
National Parks Conservation
Oracle
Port of Portland
Pacific Electric & Gas
Pearson
Readerís Digest
Random House
Robert Mondavi
State Farm
Stimson Lane Winery
Sara Lee
Simon & Schuster
Scholastic Inc.
Scott Foresman
Sundance
St. Clement Vineyards
Tenneco
Transamerica
Velvet Turtle Restaurant
United Technologies
Vanguard
Visa
Wells Fargo Bank
William-Sonoma
Washington State University
Yankee Magazine
Yachting Magazine